Most Interesting Man in the World meme generator
Describe the situation and the AI writes all 2 lines in the Most Interesting Man in the World format — six versions at once, free, no sign-up, no watermark. Prefer to write your own? Hit Edit on any result.
How the Most Interesting Man in the World format works
- 1Line 1 (top): “I don't always …” plus the occasional activity.
- 2Line 2 (bottom): “But when I do …” plus the specific, usually bad, way it happens.
Example captions
- 1I don't always test my code2But when I do, I do it in production
- 1I don't always go to the gym2But when I do, I post about it
- 1I don't always cook2But when I do, the smoke alarm cheers me on
About the Most Interesting Man in the World meme
The Most Interesting Man in the World was the character at the centre of Dos Equis beer adverts from 2006, played by actor Jonathan Goldsmith: a bearded, impossibly worldly gentleman whose legend was narrated over each spot. Each ad ended with him at a table saying “I don't always drink beer, but when I do, I prefer Dos Equis.” By 2009 that line had become one of the most used image macros online.
The template is a confession presented as a refined habit: “I don't always X… but when I do, I Y.” The setup describes something occasional; the punchline reveals that when it happens, it happens in the most specific, ill-advised or tragic way possible. Goldsmith's unshakeable composure makes even the worst habits sound like a choice.
- Also known as
- I don't always meme, Dos Equis guy, Dos Equis meme, Jonathan Goldsmith meme, Stay thirsty my friends
- Text boxes
- 2
- Blank size
- 600 × 759 · blank template
- Origin
- Know Your Meme
Most Interesting Man in the World questions
Do I need the “I don't always / but when I do” wording?
It's the structure everyone recognises. You can break it, but the meme reads fastest when it's kept.
Is the actor still in the ads?
Jonathan Goldsmith played the role until 2016, when the campaign recast the character. The meme still uses his photo.